JBFA – Since 1978: AI-Animated Furniture Association Film
Johor Bahru Furniture Association (JBFA)
How we work
Know exactly how your video gets made
Clear stages, clear deliverables, and a clear next step, whether the video is filmed, made with AI, or both.
Our process
From brief to final cut
Four phases, the same every time. You answer a few questions and we do the planning. Open a phase to see what happens and pick the option that fits your budget.
01Brief
Tell us the goal, audience, platforms, budget and deadline, by WhatsApp or the quote form.
02Script & AI concept
We write the script and design the look, then show you AI concept frames before production starts.
03AI generation + filming
Our AI Visual Lab generates the scenes; our crew films the people and products that need to be real.
04Post-production & delivery
Editing, voice-over, music, subtitles and every size you need, from 16:9 to 9:16 reels.
01Brief
What we do
- Ask the right questions: goal, audience, where it will be shown, deadline and budget
- Study whatever you send us (a message, notes, links, old videos) and work out what will work best
What you get
- A short written plan with our idea and a recommended approach: AI, filming or both
What we need from you
- A few answers about your goal, deadline and rough budget
- Anything you already have, in any form. We do the analysing
02Script & AI concept
What we do
- Turn your goal into a story and write the script
- Plan length, voice and language versions
What you get
- A script for your approval, and the visual plan you choose below
What we need from you
- Your approval, and any wording that must be exact
Pick what fits your budget
Basic$$$$$
Script and written visual outline
A clear script with a scene-by-scene description of what you will see. Quick to deliver.
Our Producer
Standard$$$$$
Script and AI-generated storyboard
We generate the storyboard with AI, so you see the look, layout and scenes before production. Takes more design and director time.
Producer, Director and designer
Premium$$$$$
Storyboard plus a moving preview
On top of the AI storyboard, we build a rough moving preview with timing, draft voice and music, plus a detailed shot list, so you approve the pacing and every scene before anything is made.
Producer, Director, designer and editor
03AI generation + filming
What we do
- Plan the schedule, and prepare AI assets or the shoot
- Create the scenes: generated with AI, filmed, or a mix
- Show you progress as we go
What you get
- Reviewed footage and AI shots, ready for editing
What we need from you
- A contact person who can answer questions quickly
- For filming: access to the location and the people who will appear
Pick what fits your budget
Basic$$$$$
AI scenes, no shoot
Scenes and visuals are generated with AI and refined with you as we go. No location, crew or travel needed.
Director and AI visual team
Standard$$$$$
A shoot with a camera crew
A camera crew films your people, products and place, with lighting, sound and a director guiding the talent, on one location or in our studio. AI is added for scenes that are impossible or too costly to film.
Director, camera and sound crew
Premium$$$$$
A full production
A bigger shoot with a full crew: make-up and wardrobe, location or venue booking and permits, art direction and props, extra lighting and camera teams, and several shoot days, with AI scenes built around the real footage.
Director, on-set producer, camera and lighting crew, make-up, wardrobe, art and location team
04Post-production & delivery
What we do
- Edit, add music and subtitles, and finish the sound and colour
- Apply the agreed rounds of changes, then export every size you need
What you get
- A first cut to review, then final video files ready for each platform
What we need from you
- Your feedback in one list, and your final approval
Pick what fits your budget
Basic$$$$$
Clean, simple edit
A tidy edit with text and simple graphics, plus music (stock music is fine).
Editor
Standard$$$$$
Motion graphics & sound
Motion graphics, colour grading, a sound mix or voice-over, and several sizes such as 16:9 and 9:16 reels.
Editor and designer
Premium$$$$$
Full finishing
Custom animation or visual effects, full sound design with original music or professional voice-over, multi-language versions and subtitles, and a full set of cut-downs for every platform.
Editor, designer, sound and colour specialists
The dollar signs compare the options in each phase: more dollar signs means a bigger budget. They are not prices. We confirm the exact price in your quote.
Your director
Meet Marco Tan
Marco is an award-winning filmmaker who plans and directs every project, from the first idea to the final cut. You talk to him directly.
Read Marco’s storyBy industry
What works for your type of business
F&B / Retail
Videos that bring people through the door: openings, new menus and short ads.
Property
Show a project before it is built, and walk buyers through it online.
Corporate / SME
Explain who you are and win trust before the first meeting.
Events / Association / School
Capture the day, tell your story, and keep using it long after.
Product brand / E-commerce
Put your product in scenes that sell, and refresh them every season.
Not sure what you need? Answer 3 quick questions
Tell us your business, what you want and your budget. We will suggest the right kind of video and you can send your answers to us on WhatsApp.
Find my pathBefore you start
Questions people ask us
AI video or filmed video: how do I choose?
A simple way to decide between generative AI, a real shoot, or a mix of both.
- Choose filming when real people, real places or real emotion are the point
- Choose AI when the scene is impossible, expensive or needs many versions
- Choose both when you need real faces with generated worlds
What should I prepare before we start?
A short checklist that saves days once the project begins.
- Logos, brand colours, fonts and past videos
- Photos, product samples and key facts
- Who approves, and by when
How do I write a good brief?
The questions we ask first, so you can think about them before we talk.
- Who is the video for and what should they do after watching?
- Where will it be shown, and how long can it be?
- What must be in it, and what must never be in it?
How do feedback and revisions work?
How to give feedback that gets the result you want, in fewer rounds.
- Collect everyone’s comments into one list
- Give timecodes and say what you want changed, not only what you dislike
- Agree the number of revision rounds in the quote
Where can I use the video after delivery?
Get more from the same video: formats, platforms and cut-downs.
- Different sizes for YouTube, Facebook, Instagram and TikTok
- Short cut-downs for ads and social posts
- Put the video on your website and Google profile
Case study
See how a real project was made
Ready to start, or still deciding?
Tell us what you need. The quickest way to reach us is WhatsApp.