Telly Award
Namewee – “When I’m Gone” (當我離開以後) · 2024 Telly Award Winner
Namewee (黃明志)
Founder
Marco Tan
Filmmaker, creative director and AI automation architect
About Marco
Marco Tan (陈子鸿) is a filmmaker, creative director and AI automation architect based in Johor Bahru and Kuala Lumpur. For over 15 years he has worked across visual storytelling, business and technology: from award-winning music videos to AI workflows that save businesses time and cost.
He founded Tech Action to bring the care of filmmaking and the speed of generative AI together, and he plans and directs every project himself.
2010 to now
Marco’s journey
- 2010
Graduates in Advertising Design
Completes a Diploma in Advertising Design at Southern University College, Johor Bahru, and starts his career as a designer and animator in Kuala Lumpur.
- 2011
Senior Multimedia Designer & Videographer
Joins Pinhead Interactive, a production house linked to Digital Blowfish in Singapore. Learns end-to-end production at speed: shooting, editing, lighting and motion graphics, on government and commercial projects in Singapore.
- 2012
Co-founds City Player Studio
Co-founds a five-person studio in Johor Bahru, known across Southern Malaysia for high-end visual effects, and delivers corporate videos and event coverage on tight budgets until 2015.
- 2017
Founds Tech Action
Founds Tech Action Sdn Bhd, a full-service creative production house. Directs and produces music videos for Namewee, including “Tokyo Bon” in Japan and “Rain in Ho Chi Minh” in Vietnam, working with teams across Japan, Vietnam and Taiwan.
- 2020
Adds live-streaming technology
During the movement control order, Tech Action adds live-streaming technology and supports online roadshows and education platforms in Kuala Lumpur.
- 2023
Joins ITS Creative as Marketing Director
Joins ITS Creative in Kuala Lumpur as Marketing Director and Lead AI Automation Architect, a technology company building AI business solutions, while continuing to lead Tech Action in Johor Bahru.
- 2024
Telly Award
Directs “When I’m Gone” for Namewee, which wins at the 2024 Telly Awards: Best Director, Best Music Video and Best Scene Design.
- 2025
Develops CONSI, an AI growth platform
Develops CONSI (Consumers’ Share AI, consi.my), which uses generative AI and WhatsApp to help retail, dining and beauty businesses win reviews, keep customers and bring them back. CONSI works with a partner network of Malaysian consumer and industry organisations, including the Worldwide Consumers’ Association (WCA) and Majlis Tindakan Pengguna Negara (MTPN).
- 2025
AI content workflow for Goodnite
Builds a bulk AI image and AI poster workflow for Goodnite Malaysia, covering Goodnite International and Goodnite Eazy, so marketing visuals can be produced at scale from simple product photos.
- 2026
Today
Continues as CONSI’s workflow solution architect, working with the development team in Kuala Lumpur, while managing Tech Action in Johor Bahru as a hybrid studio that combines filmmaking with generative AI.
What Marco does
Creative direction
Directs music videos, brand films and commercials, with VFX, motion graphics and live-streaming. Telly Award-winning director of “When I’m Gone”.
AI products and workflows
Built CONSI, an AI growth platform for retail, dining and beauty businesses, and bulk AI image and poster workflows for brands such as Goodnite. Works with n8n, RAG and SQL.
Business and product
Product marketing and go-to-market for AI and SaaS products, and leading teams that mix creative and technical roles.
Languages
Chinese (Mandarin) is his main language. English: conversational. Bahasa Malaysia: basic. Clients can brief him in Chinese or English.
Have a project in mind?
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