JBFA – “The Spirit of Lu Ban” Generative AI Brand Film

The Johor Bahru Furniture Association (JBFA) wanted to introduce members and exhibition visitors to Lu Ban (鲁班先师), the legendary patron saint of Chinese builders and carpenters, and to show how his spirit and craftsmanship live on in Johor Bahru’s furniture industry today.

A traditional period production would have needed historical sets, costumes and casting. Instead, our AI Visual Lab created a realistic historical Lu Ban and cinematic ancient environments with generative AI, directed and refined by our team.

Why generative AI worked here

• Faster turnaround: no casting, set building or location scouting
• Bigger scale: cinematic historical worlds that would be impossible to build physically
• Human direction: the story, tone and final polish are still crafted by our directors

What we did

• Concept and script
• Generative AI character and scene creation
• Directing, editing and sound